#330 – The Realities of Indie Publishing and Writing Romance with J. Sterling

In this episode, we are joined by New York Times and USA Today best-selling author Jenn Sterling, writing as J. Sterling, whose latest series, Fun for the Holidays, features holiday romances for every season. Check out her latest instalment, The Thanksgiving Hookup!

Jenn is also the author of dozens of books across several series, and is the author of sports romances, celebrity romances, new adult romances, and many more. We had a great conversation with Jenn about all things romance writing, marketing, advice from friend and fellow author Colleen Hoover, and how the independent publishing world has changed since she first published in 2011.

We spoke to Jenn about her writing career, how she has written and published books for almost twelve years, how much indie publishing has changed, how marketing for indie publishers has evolved, TikTok and its many uses (as well as how fun of an app it is), and, of course, lots of talk about sports! We had a fun, frank, and inspiring conversation with Jenn, and can’t wait for you to listen to this episode!

Learn more about Jenn on her website, and follow her on Facebook, Instagram, TikTok, and X.