The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I. Humanizing Digital CS and Personal Branding with Bob Mathers | Episode 069
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Sep 10, 2024 In a captivating conversation, Bob Mathers, a personal branding expert on LinkedIn and customer success strategies, shares his insights on humanizing digital customer experiences. He emphasizes the importance of storytelling and authenticity in building trust. They discuss the balance between digital communication and personal connection, highlighting techniques for crafting effective LinkedIn profiles. Bob also reflects on how the pandemic has changed interactions and offers practical tips for enhancing personal brands in today's digital landscape.
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Humanizing Digital Communication
- Use selfie videos in digital communication to add a human touch.
- This can create a stronger connection with your audience.
The Power of Personal Connection on LinkedIn
- Bob Mathers connected with Casey Jones on LinkedIn, admiring her content and selfie approach.
- Upon their first call, it felt like continuing an existing conversation, highlighting the power of personal connection.
Humanizing Customer Conversations
- Remember the human element in customer conversations.
- Leading with personal check-ins, like a red, amber, green system, can foster authenticity and deeper connection.