The Colin and Samir Show How Michelle Khare Became the Most Badass Human on YouTube
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May 31, 2022 
Michelle Khare, a YouTuber and former pro cyclist with over 2 million subscribers, discusses her leap from BuzzFeed to building her own channel. She shares insights on merging traditional media with YouTube innovation in her 'Challenge Accepted' series. The conversation dives into the intricacies of brand partnerships, emphasizing authenticity while navigating financial aspects of content creation. Khare also candidly addresses the emotional weight of collaboration and the balance of fear and success in the content creator journey.
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Financing Long-Term Projects
- Finance video production with diverse income streams, including a fitness app and brand deals.
- Secure higher brand deal values by pitching a full slate of planned videos with track records.
Getting FBI Access
- Michelle Khare secured FBI access by calling a 1-800 number and emailing a proposal.
- After four months, the request was approved by a retiring FBI "Hollywood guy."
Long-Term Content Strategy
- YouTube allows for long-term investments in high-quality content, even if initially less efficient.
- Prioritize creating content you're proud of, even if views are lower, to build audience depth.