This episode with life, business and career coach, Brian Patacca, has been one of my go-to's ever since he shared this nugget with me: Marketing is going public with your gifts and being seen for your gifts. If you build it and you tell people about it, they will come.

Grab your journal. Brian and I begin with marketing and end with dignity and respect.

Along the way, Brian reframes the entire concept of marketing around generosity and purpose:

Be determined each day, not to leave your function unfulfilled.
Clarity is kindness and kindness is clarity - banish the vague and wishy washy and ASK.
Your creativity is your birthright and the world is a better place when you are doing what you are called to do.
Effective marketing does 3 things, makes you FEEL something, makes you DO something, makes you NOTICE something.
Don't be afraid of the word No. Hearing No frees you to focus your energy on where you'll find your Yes.

Brian is a spiritual practitioner who engages creative professionals seeking to ignite their businesses with fierce accountability, marketing innovation and soul satisfying success. He is the founder of a coaching organization and creative community with locations in New York, Los Angeles, and Atlanta. Now based in Los Angeles, Brian coaches nationwide in several web-based group courses including his latest programs, Agent Goals and Actor Operating System.

Get more Brian by tuning into his podcast at www.BrianBreaksCharacter.com and download his free guide to 23 stories of people growing their networks in unusual ways that you can put into practice, at supersneakyauditons.com.

Goal Focused Vs. Growth Focused