Why People Hate Being Sold (And How to Win More Clients Without Pushing)

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close more deals with less resistance by building trust with leads.

If you want to find more clients without feeling salesy, build trust with leads so that they finally stop ghosting you, and create a business where people want to buy from you and your team, then this episode is for you.

What You’ll Discover in This Episode:

• Why People Don’t Like Being Sold To
• How To Close More Deals With Less Resistance
• Make the Client Feel Like It’s Their Idea
• Help the Client Understand It’s Their Idea
• Why You Need to Stop Chasing Clients

Chapters: 00:00 - Introduction
02:12 - We Love To Buy Once We’ve Found Something That We Want
03:06 - Offer Market Fit
08:57 - Common Reasons People Don’t Buy
12:05 - Make the Client Feel Like It’s Their Idea
13:24 - Lead with Value, Not Features
19:23 - Stop Chasing Clients
20:12 - Be So Valuable People Seek You Out
24:38 - Three Ways To Close More Deals Without Selling
28:45 - Paid Discovery and Growth Plans

Handy Links

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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