The Daily Signal Presents "Problematic Women" - GIRL MATH: Shoppers Aren't Buying Trump Economy Panic

Nov 30, 2025

Nicole Hoyer, a Senior Research Associate at The Heritage Foundation, dives into the surprising disconnect between Americans' grim economic outlook and their plans for robust holiday spending. Despite 76% expressing a negative view of the economy, consumer confidence seems intact, especially among millennials, who are forecasted to spend the most. Hoyer also discusses women's unique spending patterns and the impact of media messaging on public perception of economic stability, sparking a lively debate on spending habits and financial realities.

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ANECDOTE

Hosts' Holiday Shopping Examples

Hosts share personal Black Friday and Cyber Monday shopping habits and vendor preferences.
They mention brands like By Rosie Jane, American Tall, Madewell, Sephora, and White House Black Market as examples.

INSIGHT

Women Drive Consumer Spending

Women account for a disproportionate share of consumer spending and household purchasing roles.
Hosts cite Capital One data: women do 85% of consumer spending and 80% of grocery shopping, driving $17.4 trillion in spending.

INSIGHT

Public Pessimism Vs. Personal Spending

Many Americans view the economy negatively while still planning higher holiday spending this year.
Personal finances can feel insulated from broad economic pessimism, creating a disconnect between sentiment and spending.

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