Matt Kelly | The Midnight Pod 'Nothing Exists Until You Create It' - Documenting the journey - Episode 1
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May 12, 2022 Dive into the journey of building a brand as the speaker shares insights on strategic growth and managing expenses. Experience their unfiltered personal challenges in the creative space, emphasizing authenticity and self-growth. Discover the resilience and innovative strategies behind launching Space Goods in the competitive mushroom supplement market. With a blend of risks and rewards, this candid discussion invites listeners to explore the realities of entrepreneurship and community building.
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Document The Journey Publicly
- Document your process publicly even if imperfect to avoid future regret and to attract an audience.
- Share honestly but avoid sensitive supplier or detailed financial info to balance transparency and risk.
Choosing The Risky Comeback
- After Neon Beach problems Matt chose not to take a secure salary and equity role with a PE-backed group.
- He instead went solo, leaning on grit to rebuild after a year of poor mental health and setbacks.
Simplicity As A Product Strategy
- Pick a product strategy that minimizes complexity: low SKU, high margin, consumable, subscription-friendly.
- This simplifies operations and maximizes repeat revenue potential for a new consumer brand.