Leveraging Helium10: Product Launch Roadmap - VENDO Velocity Podcast Ep. 135

Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth! Topics Covered: - Helium 10 Pre-Launch Phase (4:24) - Looking at CPR Numbers (6:24) - Test Listings to Gauge Relevancy to Amazon (9:00) - Evolving as Amazon Prioritizes Generative AI (11:55) - Understanding CPR at a Keyword Level (16:11) - How are the Coupon Changes Going to Influence Strategy? (21:55) - Strategizing with the Buy Box (26:10) - Amazon's Updated Low Inventory Fee (32:16) - Helium 10 Tools to Keep Your Eye On (38:31) - Review Insights Tool (44:11) Speakers: - Bradley Sutton, Director of Training and Chief Evangelist, Helium 10 - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™