Brave Ideas Deep Dive on the Airbnbification of Coworking
A Brave Ideas Special Feature
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Why Flex Operators Must Think Like Airbnb
In this episode, Brave Corp CEO, Caleb Parker, is joined by Ivan Guberkov Chief Product Officer at OfficeRnD, to explore why coworking must adopt an Airbnb-style e-commerce mindset before it can achieve the brand power of Soho House.
Actionable strategies every operator can apply, including:
* Open vs closed tech stacksHow to audit your systems, avoid lock-in contracts, and prioritize integrations that protect flexibility and ROI
* Selling like AirbnbWhy seamless digital experiences, real-time availability, and transparent pricing are critical for winning members
* Revenue management & dynamic pricingHow to approach it without the AI hype, when it makes sense to start, and who in your team should own it
* AI sales agentsThe promise, pitfalls, and the baseline data you need before implementation
* Automation for efficiencyFreeing your team from admin tasks so they can focus on hospitality and the member experience
* The evolving role of brokersShifting from traditional middlemen to tech-enabled affiliates in a future of real-time inventory and global distribution
Who Should Watch/Listen?
Whether you run a single coworking location or a global flex portfolio, this episode is packed with insights to future-proof your operations and keep your team focused on what matters most—your members.
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This Brave Ideas Special Feature is brought to you in partnership with Office RnD, customizable coworking and workplace management platform.
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