Dena Enos is the Founder and CEO of StrongHouse, a strategic marketing consulting firm that transforms organizational growth and talent development. With over 15 years of senior leadership experience, she has led global teams in customer acquisition, brand marketing, and analytics, having served as Vice President of Traffic Acquisition and Revenue Management at TripAdvisor and CMO at Hopper. Dena was also part of the original startup teams for OneTime and VirtualTourist, both acquired by Expedia in 2008.
In this episode…Many professionals struggle to balance their career ambitions with a deeper sense of purpose, often feeling disconnected from the impact they want to make. How can women entrepreneurs create a business model that aligns with their personal values?
Marketing expert Dena Enos built a mission-driven business that bridges her professional expertise with her passion for social impact. She advises leveraging your existing skills to make a broader impact and maintaining authenticity and empathy in your marketing efforts. Through optimized marketing, businesses can focus on specific channels and create authentic and empathetic messaging to build trust and foster genuine connections.
Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston chats with Dena Enos, the Founder and CEO of StrongHouse, about aligning personal and professional endeavors. Dena discusses the importance of values-based leadership, strategies for optimizing marketing efforts, and how resilience shaped her entrepreneurial journey.