When you respond to thousands of briefs in a year, how do you not start from scratch every day?
Nick Susi is Head of Strategy at Complex Collective, a group that sits in the Complex media organization that is owned by Hearst and Verizon. His team often has 24 to 72 hours to help their sales team pitch ideas capable of winning budget.
We discuss over 7 ingredients that help strategy and creative teams work without much time–from a clear philosophy, understanding common client requests, hiring people connected to the zeitgeist, and more.
You can find Nick here: http://www.nicksusi.com
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Sweathead, A Strategy Podcast