Financial Advisor Success Ep 173: Growing To $250M In 5 Years By Crafting A More Specialized Client Experience with Andrew Leonard
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Apr 21, 2020 Andrew Leonard, founder of Geometric Wealth Advisors, specializes in financial planning for top-tier management consultants. He shares how a single white paper propelled his firm to gain nearly $200 million in net new assets in five years. Andrew discusses the benefits of customizing financial experiences and the emotional challenges of working with analytical clients. He highlights the importance of niche strategies in cash flow planning, tax services, and the role of technology in enhancing client relationships.
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Niche Specialization at Strategy Firms
- Andrew Leonard specializes in advising partners at top strategy consulting firms like Bain, McKinsey, and BCG.
- This niche has attracted clients with high income, analytical skills, and aligned professional values.
Planning Focuses on Financial Independence Timing
- Financial planning focuses on modeling financial independence timing, not just asset accumulation.
- Clients assess trade-offs by how decisions shift their time to financial independence.
Accept Only Ideal Niche Clients
- Evaluate potential clients by whether you can be the absolute best advisor for their specific needs.
- Refer out clients if you're not the best fit, ensuring specialized service for everyone.