Confessions of a Higher Ed CMO — with Jaime Hunt Ep. 53: Mapping the Student Journey With Human-Centered Design
As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students.
That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.
Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes.
Join us as we discuss:
- [4:38] Mapping the student journey through human-centered design
- [18:51] The initial research phase and getting buy-in from stakeholders
- [37:49] Internal dynamics and cultivating empathic storytelling
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
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