Growth Masterminds: mobile growth podcast Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data.
In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting to optimization to measurement is changing. We also discuss how those changes are impacted every link in the adtech ecosystem.
Tune in as I ask Nagpal:
- How do ad networks have to change?
- What’s the model that works for the next decade?
- Is targeting toast?
- What about optimization signals?
- What about Apple, an ad network based on first-party data?
- Are owned audiences the future?
- What does this mean for third parties? App monetization?
- What changes can we expect to see in the future from InMobi?