Everything is Influence Building a Culture of High-Performer Sales Team with Cole Gordon
Why are leaders so high on culture? Cole Gordon, an 8-figure sales trainer and CEO of Closers io and Remote Selling Academy, is on the show today. He’s here to share the reason he gives so much regard to building a culture in the team and what makes a winning culture. He also talks about the challenges of building a culture in remote teams and the strategies he’s using that made him the best leader his team has ever worked with. For more tips on how to build a high-performing sales team, tune in to this episode!
“The quality of your meetings is the quality of your culture.”
-Cole Gordon
In this Episode:
- Learn how Cole is applying the psychology of framing to his sales output and how it helped him scale from one company to another
- Realize why culture is important from a leadership perspective and why it matters when you want to build your influence
- Cole shares how the “behavior-to-result awareness” technique works and what makes it a more effective way for him to call out a non-performer
- Check out Cole’s best practices on how he’s manifesting a fun, fast-paced, and high-standard culture in his sales team
- Cole puts emphasis on why respect for people is important
- Learn how Cole lives up to his team’s performance standard by knowing which ones to call out and which not to
- Sales are like the military in businesses for some people, according to Cole. Listen to his advice to those who are struggling with sales
Resources Mentioned:
- The 16-Word Sales Letter™ - https://www.amazon.com/16-Word-Sales-LetterTM-multi-million-dollar-possible/dp/1088742785
- Ready, Fire, Aim: Zero to $100 Million in No Time Flat - https://www.amazon.com/Ready-Fire-Aim-Michael-Masterson-audiobook/dp/B0014WYZYA/ref=sr_1_1?adgrpid=1330410426855168&hvadid=83150846147694&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83151538245385%3Aloc-149&hydadcr=24661_10490694&keywords=ready+aim+fire&qid=1656821494&sr=8-1
Connect with Cole Gordon:
Connect with Eli Wilde:
- Website
- YouTube