Exploring Music in Your Brand with Max Kickinger of Raven and Finch

Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies.

Some of the topics discussed in this episode:

-Profile and profit projects

-The role of digital and technology in musical composition

-Helping companies clarify what they hope to achieve with music

-Understanding the importance of a competitor’s musical brand

-Sound logos

-Hearing as an untapped sense in branding

-What we can learn about musical branding from the James Bond franchise

-The role of first, second, and third screens and how sound can direct a customer from one to another

-The importance of knowing your customers’ musical tastes