The rate of change seen in beverage alcohol over the last couple of years has been nothing short of impressive. We’re fast approaching the midway point of 2024 and have started to see some trends that emerged over the last two years begin to cement themselves.

In this speech given at Bar Convent Berlin, Spiros Malandrakis, International Head of Research—Alcoholic Drinks at Euromonitor, discusses the top trends shaping the alcohol industry in 2024. Malandrakis touches on issues like premiumization, RTDs, and e-commerce and how they are affecting the industry.

Featured Guest:

Spiros Malandrakis, Head of Alcoholic Research, Euromonitor International

Mentioned in this episode:

Euromonitor International

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