The Game with Alex Hormozi 5. Free Promotions | $100M Lost Chapters Audiobook
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Nov 14, 2025 Explore the power of free promotions and their surprising effectiveness in attracting customers. Discover how making an offer free can dramatically boost conversion rates and reveal market demand. Learn about the balance between lead volume and quality, and why operational strain might follow a successful free campaign. Debunk myths about free offers attracting cheap customers and understand the strategic differences between free and premium models. Alex shares practical tactics to maintain quality while leveraging free offers for business growth.
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Free Dominates Tiny Prices
- Free drastically increases response rates versus even tiny-priced offers, a phenomenon Dr. Dan Ariely called the "penny gap."
- Switching from a $0.01 price to free can yield roughly nine times the uptake, massively boosting initial interest.
Use Free Offers To Test Demand
- Use a free offer to quickly test demand and learn whether prospects want or believe your product.
- If a free offer fails, change the offer, its description, or your targeting instead of assuming lack of effort.
Too-Good-To-Be-True Newspaper Test
- A marketer once advertised, “For every $100 you give me, I will give you $1,000 back,” and got no responses.
- The example shows unbelievable offers fail because people don't believe the reason behind them.