Ep 27: Jason White, Director of SEO for PMG

Search engine optimization (SEO) is fast becoming one of the most important tools for business. Today, we sit with industry expert Jason White to talk about his journey in SEO and discover best practices of local SEO for multi-location brands. Jason is currently the Director of SEO at PMG and has cultivated a deep knowledge of SEO practices over the past decade. First, listeners will hear about Jason’s career path so far, as well as how PMG fits into the SEO landscape. We then ask Jason about the basics that multi-location brands should be covering, as he touches on landing pages, Google My Business, and more. As our conversation develops, we talk about the value Google brings to brick and mortar businesses and the challenges that come with proving ROI to clients.