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Business, Spoken

Gene-Edited Salad Greens Are Coming to US Stores This Fall

Jun 3, 2024
Biotech giant Bayer plans to distribute gene-edited mustard greens to US grocery stores to make them less bitter. The podcast discusses the use of CRISPR technology, consumer perceptions of gene-edited foods, and industry strategies for promoting acceptance and affordability.
05:34

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Quick takeaways

  • Biotech giant Bayer is distributing gene-edited mustard greens for better taste in stores nationwide.
  • Midmobile's pricing strategy adapts to inflation by offering $15/month for Unlimited Premium Wireless service.

Deep dives

Shift Towards Affordable Wireless Prices Amid Inflation

As inflation affects prices across industries, Midmobile, a wireless company, responded by lowering its rates using a reverse auctioneer to offer Unlimited Premium Wireless service for just $15 a month. This pricing strategy aims to attract new customers with a promotional offer of $45 upfront for three months. The move highlights a trend in business to adapt pricing structures amidst economic challenges like inflation, positioning Midmobile competitively in the wireless market.

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