Gene-Edited Salad Greens Are Coming to US Stores This Fall
Jun 3, 2024
auto_awesome
Biotech giant Bayer plans to distribute gene-edited mustard greens to US grocery stores to make them less bitter. The podcast discusses the use of CRISPR technology, consumer perceptions of gene-edited foods, and industry strategies for promoting acceptance and affordability.
Biotech giant Bayer is distributing gene-edited mustard greens for better taste in stores nationwide.
Midmobile's pricing strategy adapts to inflation by offering $15/month for Unlimited Premium Wireless service.
Deep dives
Shift Towards Affordable Wireless Prices Amid Inflation
As inflation affects prices across industries, Midmobile, a wireless company, responded by lowering its rates using a reverse auctioneer to offer Unlimited Premium Wireless service for just $15 a month. This pricing strategy aims to attract new customers with a promotional offer of $45 upfront for three months. The move highlights a trend in business to adapt pricing structures amidst economic challenges like inflation, positioning Midmobile competitively in the wireless market.
Introduction of Gene-Edited Mustard Greens by Pairwise and Bayer
Pairwise, a startup, initially introduced gene-edited mustard greens with altered flavor profiles using CRISPR technology to the food service industry. Bayer, a biotech giant, has now licensed these greens for distribution in grocery stores nationwide. The innovative use of CRISPR allowed Pairwise to modify mustard greens to enhance taste while retaining nutritional value, addressing consumer preferences. This approach reflects a shift towards gene editing in agriculture, aiming to offer appealing and nutritious food options through technological advancements.
1.
Introduction of Gene-Edited Mustard Greens to U.S. Market
Biotech giant Bayer plans to distribute mustard greens that have been genetically altered to make them less bitter to grocery stores across the country.