Liquid Death Worth $1.4B & Boeing's Problems Keep Adding Up
Mar 12, 2024
28:20
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Exploring Liquid Death's massive $1.4B valuation and Boeing's ongoing issues. Biden's budget plan vs. Trump's. Automakers sharing driving data with insurers. The UK's love for vinyl records.
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Quick takeaways
Brand-building led to Liquid Death's $1.4B valuation showcasing effective marketing strategies.
Concerns arise as automakers share driving data with insurance companies, raising privacy issues.
Deep dives
Kirk Cousins' Strategy: Making Millions in NFL
Kirk Cousins' career reveals that being better than your predecessor, staying available, and job-hopping can lead to significant earnings in the NFL. Despite not being among the best quarterbacks, Cousins secured a lucrative deal with the Atlanta Falcons, accumulating immense wealth by strategically positioning himself as a top pick during free agency and showcasing how job flexibility can maximize earnings.
Liquid Death's Brand Resonance and Expansion
Liquid Death's punk-inspired branding, initially conceived for alternative audiences like skateboarders and concert-goers, resulted in rapid growth and a $1.4 billion valuation. The beverage company's success demonstrates effective brand-building resonating with consumers, exemplified by its growth into various products. Liquid Death's strategic expansion into new business lines, including drinking powder and iced tea, showcases successful diversification beyond its initial canned water product.
Car Data Sharing Impact on Insurance Rates
Automakers sharing driving data with insurance companies, affecting insurance rates, has sparked concerns over privacy violations and consumer protection laws. Data collection, including driving habits, without explicit consent, primarily to justify insurance rate hikes, illustrates potential violations of consumer privacy. Usage-based insurance and shared driving data highlight the need for transparent data practices and informed consumer choices in the evolving landscape of internet-connected cars.
Episode 277: Neal and Toby break down the trajectory of Liquid Death and explain how the canned water company is now worth $1.4 billion. Plus, Boeing's woes continue with another incident in New Zealand and Biden reveals a budget plan to challenge Trump's. Toby shares his favorite trends and why are automakers sharing your data with insurance companies? And finally why the UK loves vinyl records.