The Why, How, and What of #ContentStrategy Revealed with Atiba de Souza

In this episode of Rocky Mountain Marketing, I welcome back one of the most popular guests, Atiba De Souza. Known as the "video content Superman," Atiba shares his evolved strategies for creating impactful social media content. Dive into a conversation about the importance of understanding your audience, the power of pre-framing, and the three essential content buckets: Why, How, and What. Atiba also discusses his latest insights on using AI and video to enhance social media strategies, making this a must-listen for anyone looking to elevate their digital marketing game.

One of the key takeaways from this episode is the introduction of the three essential content buckets: Why, How, and What. Atiba breaks down these buckets as follows:

1. **Why Content**: This is the largest bucket, comprising about 70% of your content. It focuses on why certain things are important, sharing values, and connecting with your audience on a deeper level.

2. **How Content**: This bucket demonstrates how you do something, offering insights into your processes and showcasing your expertise.

3. **What Content**: Contrary to what many might think, this is not about what you do but rather asking if your audience would like your help with something, subtly leading them to engage with your services or products.

Whether you're a seasoned marketer or just starting, the lessons in this episode are sure to provide valuable guidance on your journey to success.

Visit Atiba de Souza’s social media pages:

LinkedIn: https://www.linkedin.com/in/atibadesouza

Website: https://atibadesouza.com/

Facebook: https://www.facebook.com/atibadesouza/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#video #aitool #podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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