The Prof G Pod with Scott Galloway Office Hours: Adam Neumann’s Flow, Sustainability Goals, and Dealing with Grief
Sep 14, 2022
The conversation kicks off with insights into Adam Neumann's innovative Flow project, which seeks to blend residential living and hospitality. The discussion highlights the branding gap in real estate compared to hotels and critiques current investor strategies. A deep dive into corporate sustainability reveals ambitious goals from major companies like Nestle and the challenges they face. Lastly, there’s an emotional exploration of grief, offering valuable advice for coping with loss and the importance of support systems.
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Hotel Business Model Advice
- Focus on being the brand (the "flag") rather than owning physical assets.
- Let others finance and operate properties while you manage branding and reservations.
Flow's Likely Trajectory
- Scott Galloway believes Flow's focus will be on publicity and achieving a high valuation, not operational excellence.
- He compares this approach to WeWork's strategy, which he considers flawed.
Flow's Brand Strategy
- Adam Neumann's Flow aims to disrupt the rental housing market by branding residential units.
- This offers consistency and familiarity, similar to hotel chains.