Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:

The role of storytelling in their brand strategy.
How they tapped into their customers’ view of Valentine’s Day.
How their strategy applies to other holidays.
Their timeline for the whole campaign.

Show Notes & Links

[3:16] Storytelling and how a PR background helps with that.
[6:50] How they challenge the status quo with their Valentine’s Day campaign.
[11:34] How does it all start?
[19:53] Advice for any budget.
[24:41] How to maximize the lifespan of your content.
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Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass)