Commercial Photographer: Your Guide to Marketing, Creativity and Growth The Critical Mistake Sabotaging Your Commercial Photography Sales: The AI Shift You MUST Make.
Nov 11, 2025
In this insightful discussion, Alex Vita, a web designer and consultant for photographers with 17 years of experience, dives into the changing landscape of SEO in the age of AI. He highlights why traditional metrics like traffic are outdated and urges photographers to focus on valuable inquiries instead. Alex introduces the concept of zero-click marketing and emphasizes the importance of clear positioning and online reputation in attracting premium clients. He also shares common website mistakes that can deter potential clients and offers practical advice on portfolio management.
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Traffic Is A Vanity Metric Now
- Website traffic is a declining vanity metric in the AI era and no longer proves marketing success.
- Measure outcomes like inquiries, leads, and bookings instead of raw clicks.
Zero-Click Searches Hide Website Impact
- AI and platforms create