
Earned: Unlocking the Power of the Creator Economy
158 - Jackie Aina + Denis Asamoah, FORVR Mood
Jan 28, 2025
Jackie Aina, a beauty content creator and co-founder of FORVR Mood, joins forces with Denis Asamoah, an investment banker and co-founder, to discuss their rapid rise in the fragrance industry. They reveal how the pandemic ignited their entrepreneurial journey, leading to impressive sell-outs. Listeners learn about navigating the balance between love and business, setting boundaries, and empowering communities through scent. Jackie and Denis also share insights on authenticity and the importance of personal storytelling in brand building, along with their plans for future expansion.
35:46
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Quick takeaways
- Jackie and Denis transformed their pandemic-inspired passion into FORVR Mood, emphasizing consumer empowerment through personalized fragrance exploration and community engagement.
- Their successful partnership balances creativity and operations by respecting distinct strengths and boundaries, ensuring both their personal relationship and business thrive.
Deep dives
The Personal Connection to Fragrance
The podcast emphasizes the significant personal connection individuals have with scents, highlighting their individuality in fragrance preferences. The speaker shares how the pandemic led to a resurgence in interest in perfume, as many sought comfort and normalcy during challenging times. This pivot to fragrance was a long-standing passion, with early discussions about launching a brand dating back to 2017. The increasing awareness and appreciation of personal scent have inspired a movement toward empowering consumers to explore and build their own fragrance wardrobes.
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