In this Episode of Unleashed, I chat with Surbhee Grover. Surbhee is the consultant who runs the firm Steel and Graffiti, she has also recently launched a personal care brand love,Indus.com; and today we discuss the whole process of creating a brand from product formulation to promotion.
Key points include:
05:58: Evolving past the concept
10:18: The market research journey
12:34: Product formulation
17:54: Dealing with intellectual property rights
20:57: Cost of development
32:34: Developing the brand identity
You can learn more about love,indus on the website, Instagram, or Facebook page, and you can connect with Surbhee on LinkedIn.
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com.
Unleashed - How to Thrive as an Independent Professional