Treyd Secrets: Supply, Sales and Scaling 6. Alicia Shaffer: From debt to Etsy stardom to D2C success
Mar 5, 2024
54:13
In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, a bohemian-style apparel brand. Alicia shares her journey to success from losing everything and almost being a million dollars in debt to becoming one of the top-selling brands on Etsy.
Alicia attributes her achievement to her relentless hard work and the incessant desire to continually learn more about e-commerce, from algorithms and SEO. Adapting to her customers' preferences and tailoring the brand to reflect their desires has been key success factors. Alicia underscores the importance of creating and applying systems to every aspect of a business to track growth effectively and diagnose issues promptly. She emphasized the need for strategic product pricing and understanding the true cost of offering a product or service.
- 01:13 Alicia Shaffer’s journey to founding Three Bird Nest
- 02:58 The birth of Three Bird Nest and its initial success
- 04:19 The Importance of an exit strategy
- 08:27 The growth of Three Bird Nest and overcoming challenges
- 16:45 The power of A/B Testing and listening to your customers
- 20:43 The reality of success and the importance of hard work
- 26:18 The transition from Etsy to independent retail
- 28:02 The art of risk management and trust building
- 28:38 The power of relationships in business
- 31:38 The importance of asking for help
- 32:21 Understanding unit economics and pricing
- 33:06 The journey from debt to orofit
- 43:17 Transitioning from Etsy to D2C
- 45:29 The future of Three Bird Nest