Beer in the Metaverse - The Heineken Company Global Head of Digital Consumer Innovation Natacha Volpini

Natache Volpini is the global head of digital consumer innovation for Heineken, where the team was recently celebrated with a bevy of Cannes Lines for their Metaverse launch of Heineken Silver. She has spent 20 years driving innovation, marketing and digital at multinational companies like Warner Media, Mondelez, Viacom and Ambev. We chat about connecting with new consumers, web3, crypto and the future of beverages. Cheers!