EP#4 Maximilian Rofagha – Why startups are in the business of making bets and the quest to build the world’s largest finance community

In today’s episode, Maximilian Rofagha, Founder & CEO @Finimize, joins our host Digjay, to talk about his learnings and experience as a 2x entrepreneur, why he thinks startups are in the business of making bets, why he started his 2nd startup – Finimize, what does it mean to build a community around your business, and the approach to building products that solve for broad problems like financial literacy.

Max is the founder of Finimize, a UK based startup which is building the world’s largest finance community. Finimize which is known for its jargon-free daily newsletter, is building a suite of products to help users make informed financial decisions. Prior to Finimize, Max founded DeinDeal, Switzerland’s second biggest multi-category ecommerce player after Amazon which was later acquired by media conglomerate, Ringier. He also mentors at Techstars and Startup Bootcamp and was named one of Forbes "30 under 30" for Finance in 2016. You can connect with him on Linkedin / Twitter.

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Show notes –

1. Why Max always wanted to be an entrepreneur?

2. Learning’s from his 1st startup – importance of culture, not getting stuck in frameworks

3. Genesis of the idea behind his 2nd startup, Finimize

4. Approach to solving a broad based problem - running experiments, testing your hypotheses, being selective about user feedback

5. What does it mean to have a community for your product/company? How Finimize built a global community around its business?

6. Importance of decoding ‘distribution’ at an early stage of a startup; different frameworks to figure out the best approach to do that

7. Picking the right investors for your startup

8. Rapid fire and closing remarks