The Calum Johnson Show How Much YouTube Paid Me For 12 Million Views? | My Total Income Revealed.
Nov 6, 2025
Discover the secrets behind securing great podcast guests with effective outreach templates. Learn how an experiment mindset can revolutionize your projects and drive fantastic growth. Dive into why YouTube became the game-changer for visibility and growth, along with the importance of catchy titles and thumbnails. Hear about revenue breakdowns and the unexpected journey to landing sponsors. Plus, find out how podcasting can enhance networking and communication skills while sparking fresh business ideas!
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Humble Beginnings Changed His Path
- Calum started recording in his sister's bedroom with a $70 mic and a $15/month Riverside subscription.
- He committed to recording 10 episodes as an experiment and that decision changed his life.
Build By Low-Barrier Experiments
- Treat projects as experiments and set tiny initial goals to overcome inertia.
- Small, low-bar commitments make it easy to start and build momentum.
Master One Platform First
- Focus on one platform and master its dynamics instead of being everywhere.
- Reverse-engineer packaging (title + thumbnail) before recording to increase clicks on YouTube.