The Dept. w/ Omar El-Takrori How You Can Build Your Online Business In 2025 (Works For Normal People) | The Dept. #94
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Oct 23, 2025 Discover the four essential pillars of online business success: lead generation, conversion, fulfillment, and retention. Learn practical strategies for capturing leads through organic methods and community engagement. Omar simplifies the process of converting interested leads by encouraging a shift in mindset around rejection. Dive into the importance of designing the right environment for sales pitches and retaining customers by creating ongoing value. Get ready to take actionable steps and iterate your way to growth!
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Four Pillars Structure
- All businesses rest on four pillars: lead generation, lead conversion, fulfillment, and retention.
- Identifying which pillar is weak lets you focus repairs and scale predictably.
Always Capture Leads, Not Just Followers
- Capture people's information so they become leads instead of anonymous followers.
- Use simple opt-ins like free resources, communities, or assessments to warm prospects.
Museum Consultant At Two Conventions
- Omar met a museum consultant who secured her year's work by showing up to two conventions.
- He used this story to show leads come from predictable, real-world activities like events.