Making Sustainability Sexy with Impact Day's Erkki Kubber

Erkki Kubber, co-founder of Impact Day, says that the festival aimed at making sustainability appealing and fostering B2B partnerships has grown significantly, attracting more attendees each year, and plans to expand internationally.

Despite its growth, the festival emphasizes reducing environmental impact through various measures, such as using reusable materials and encouraging digital participation.

The upcoming event in October will focus on the theme "less is more," aiming to minimize resource overuse.

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