The Simple and Smart SEO Show SEO and Digital Marketing: Prioritizing What Matters with RJ Licata
In this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing.
RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep into the importance of prioritization, strategy, and betting on yourself in today's fast-paced business environment.
Whether you're navigating the world of SEO, building a brand, or just trying to focus your resources as a small business owner, this conversation is packed with actionable insights to elevate your marketing game.
Key Takeaways:
- Strategy Over Tactics: Understand the "why" behind your marketing campaigns to ensure all efforts align with business objectives.
- Ruthless Prioritization: Focus on the most impactful projects and eliminate distractions, even if it means "killing your darlings."
- Betting on Yourself: Building confidence and leveraging personal strengths is essential for long-term success.
- Building Owned Assets: Ensure your business has a strong foundation of owned channels like websites and email lists to withstand platform changes.
- Offline Presence Matters: Tailor in-person engagement to your business goals, from networking to local events.
Memorable Quotes:
- RJ Licata: "The real challenge for small business owners is not in executing a campaign; it's knowing which campaigns not to execute."
- Crystal Waddell: "SEO is about taking up as many places on the search engine results page as possible—dominate your digital footprint."
- RJ Licata: "Your marketing should be asset-driven and channel-agnostic."
Listener Action Items:
- Evaluate Your Marketing Strategy: Identify whether your current efforts are aligned with your business object
Text me your questions or comments!
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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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