Gourmet convenience: tapping into the $214B snack market and more
Jul 22, 2024
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Explore the rise of gourmet convenience in the snack market driven by Gen Z and Millennials, innovative products like hot sauce subscriptions, unique flavors like Ube, and the growing $200 billion snack industry. Learn about consumer trends, entry points into the market, hot sauce market challenges, and opportunities to integrate premium foods into different markets.
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Quick takeaways
Gourmet convenience trend drives snack market growth to $214 billion, emphasizing fast and premium food experiences.
Consumers seek diverse and healthier snack options, turning snacking into self-care, opening entrepreneurship opportunities in innovative flavors and partnerships.
Deep dives
Rise of Gourmet Convenience and Premium Diverse Cuisine
Consumers, especially Gen Z and Millennials, are driving the trend towards gourmet convenience and diverse cuisine, valuing tasty and fast food experiences. This trend has led to a $214 billion snack market growth with innovations ranging from hot sauce subscriptions to the popularity of flavors like Ube.
Emergence of Artisanal and Health-focused Snack Market
The snack and food markets are witnessing an increased demand for diverse and healthier snack options. Consumers are seeking premium flavors and innovative textures, reflecting a shift towards treating snacking as a form of self-care and ritual. Artisanal cookies and gourmet snacks are becoming popular for their unique ingredients and flavors.
Opportunities in Snack and Food Market Innovation
Entrepreneurs can enter the snack and food market by innovating flavors, considering healthy snack options, or partnering with offices and colleges to provide convenient and healthy snacks. Opportunities also exist in curating snack boxes, offering marketing services to new brands, creating food-related content, and focusing on packaging and storefront design.
The newest trend in food for Gen Z and Millennials is gourmet convenience, or premium foods delivered fast. With takeout meals reaching a new high (a 72% rise since the pandemic) and diverse foods trending on social media, there’s never been a better time to get into the gourmet foods business. Plus: Disneyland employees are on strike and the job search has hit a wall.
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