Choose Difficult
Choose Difficult With Aleks Maslov
Aug 2, 2021
Aleks Maslov, Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis, discusses his unique business model that offers high-performance fishing rods at unbeatable prices. Topics include his journey as an asylum seeker, working at Amazon and Microsoft, the mindset of entrepreneurs, challenges in purchasing and molding a company, and the importance of mental and emotional resources in overcoming obstacles.
41:19
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Quick takeaways
- Innovation and staying on the cutting edge are essential for building a successful company in a competitive market.
- Implementing a direct-to-consumer business model and vertical integration can help overcome challenges and meet customer demand while maintaining high-quality products.
Deep dives
The Importance of Perseverance and Innovation
Alex Maslov, the CEO of North Fork Composites, shares his journey as an entrepreneur in the fishing industry. He emphasizes the significance of perseverance and innovation in building a successful company. Alex highlights the need to constantly stay on the cutting edge and adapt to changes in the competitive landscape. He believes that complacency is a recipe for failure and that being paranoid, in a productive sense, is necessary for sustained success.
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