Choose Difficult

Choose Difficult With Aleks Maslov

Aug 2, 2021

Aleks Maslov, Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis, discusses his unique business model that offers high-performance fishing rods at unbeatable prices. Topics include his journey as an asylum seeker, working at Amazon and Microsoft, the mindset of entrepreneurs, challenges in purchasing and molding a company, and the importance of mental and emotional resources in overcoming obstacles.

41:19

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Episode guests

Aleks Maslov

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Quick takeaways

Innovation and staying on the cutting edge are essential for building a successful company in a competitive market.

Implementing a direct-to-consumer business model and vertical integration can help overcome challenges and meet customer demand while maintaining high-quality products.

Deep dives

The Importance of Perseverance and Innovation

Alex Maslov, the CEO of North Fork Composites, shares his journey as an entrepreneur in the fishing industry. He emphasizes the significance of perseverance and innovation in building a successful company. Alex highlights the need to constantly stay on the cutting edge and adapt to changes in the competitive landscape. He believes that complacency is a recipe for failure and that being paranoid, in a productive sense, is necessary for sustained success.

Introduction

2min

From Asylum Seeker to Entrepreneur: My Journey at Amazon

5min

Making the Jump to Microsoft and Moving to Russia

3min

The Mindset of Entrepreneurs

4min

Challenges in Purchasing and Molding a Company

24min

Applying Mental and Emotional Resources to Challenges

4min

Aleks Maslov is the Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis. His incredible company builds high-performance fishing rods at price points that are unbeatable in the fishing market due to a unique business model that cuts out the middleman. In this episode, Aleks shares with us his novel start to becoming an entrepreneur and how his unique approach to leading a business has helped him create a strong company that is growing at a staggering speed.

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