How to Launch a Beauty Brand | Leslie Valdivia & Joanna Rosario Rocha | Vive Cosmetics®

Check out episode 233 featuring Leslie Valdivia & Joanna Rosario Rocha of Vive Cosmetics® . We're chatting about how to launch a beauty brand. Listen now!

Leslie and Joanna, founders of Vive Cosmetics®, are first-generation Latinas with a mission to create a more equitable beauty industry. They wanted to create a brand that authentically represented them, their primas and amigas - starting from the founders all the way to models, marketing campaigns and everything in between.

Leslie and Joanna are embedded in the community and uniquely understand the customer they serve. With combined experience of over 15 years in business management, marketing and communications, as well as being avid beauty lovers - they have built a company from the ground up. With several industry acknowledgements and dozens of media mentions, Vive Cosmetics® is poised to grow along with the ever-growing Latina and Latino/e/x consumer. Follow Vive Cosmetics® on Instagram, Facebook, TikTok, Twitter & YouTube.

For full episode show notes, visit here.

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Until next time, stay empowered, stay inspired and #staypoderosa ✨

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