Every creative person is trying to make what matters. The projects and jobs they pursue, the bosses or clients they like or dislike, and the works they admire -- it all comes back to that one idea. Not "rank #1" or "drive massive growth."

Make. What Matters.

I believe everyone has what it takes to make what matters, but we often stop or stagnate in our creative process. So what do prolific, thriving, ever-improving creators have in common? What does a healthy body of work require to create?

Well, if we stop to consider what a body of work actually is, we'll notice something tiny, something we all grapple with, and something that, when you really distill creativity down to its essence, represents the ONLY thing that matters to us as creative people.

The next rep.

Welcome to a new journey, where each episode, we explore stories and ideas about reaching the next rep consistently, faster, and better. I have a TON more questions than answers at this point, but if we can learn what it takes or what successful creators do to constantly reach the next rep, then we'll understand how to build an entire body of work -- all in the name of making things that make a difference.

Welcome to this journey. Welcome to The Next Rep.

NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

MEMBER GROUP:

Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com

SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:

Jeremy Enns, Jeanne Ivy, Molly Donovan, Tallie Gabriel, Telyse Adams, and Michael Ashford.

"The Gap" quote is from Ira Glass and can be heard here: https://www.youtube.com/watch?v=91FQKciKfHI

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THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

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