The Bo & Luke Show®️ #186 - From Beta Testers to Paying Customers: How Carlo Cisco Built SELECT from the Ground Up
In this episode with Carlo Cisco, our hosts, Bo Brabo and Luke Carignan, dive deep into the innovative program offered by SELECT. Here are some key highlights from the episode:
Carlo shares the numerous benefits of SELECT's program, which largely eliminates the need for negotiation. The program not only offers prices below the sticker price but also provides exclusive and uncapped benefits that are carefully curated for members. From discounts ranging from 15 to 30% (or even higher) to unique perks like a complimentary round of drinks, SELECT truly goes above and beyond to create memorable experiences for its members.
One of the main goals of SELECT is to build lasting relationships between customers, venues, and brands. The team aims to shift marketing spend from the company to the consumer, empowering them to explore and enjoy the best deals available anywhere. They emphasize the importance of testing and constant improvement, always seeking feedback from customers to enhance their offerings.
Carlo sheds light on the journey of SELECT, from its initial beta test where they successfully pitched and signed up 24 paying customers at New York Tech Day, to becoming a global community with members in 12 countries. The company's expansion into different markets, including their surprising success in Miami, has demonstrated the power of their dining program and the convenience it offers to members.
During the episode, Carlo also addresses the concept of curation and the importance of having a gate in a community. SELECT is all about bringing together the right people, rather than focusing solely on Michelin-starred restaurants. By maintaining a vibrant and engaged ecosystem, SELECT ensures a high-quality experience for its members.
To explore more about SELECT and their exclusive rates, you can visit their website. While the website provides a wealth of information, the private rates are available to members only. However, don't hesitate to reach out to their team for more details and to discover the hidden perks they offer.
We hope you found these highlights intriguing, and if you missed the episode, be sure to tune in and catch up on all the fascinating insights shared by our guest.
As always, we appreciate your continued support, and if you have any feedback or requests for future episodes, feel free to reach out to us. Happy listening!
The Bo & Luke Show Team