In this episode, Jean Sideris, Director for the MENA region at Edgar Dunn & Company, speaks with Suryaveer Singh, Head of Loyalty, CRM and Data Analytics at Emirates National Oil Company (ENOC). Suryaveer shares his journey into the loyalty space and the development of Yes Rewards, ENOC's innovative loyalty program. They discuss the challenges of operating in a regulated fuel industry, strategies to drive customers toward higher-margin non-fuel services, and the importance of data protection and GDPR compliance.
Suryaveer highlights the success of Yes Rewards and reveals plans to expand the program through new partnerships, enhancing customer engagement and value beyond fuel services.
Join us for insights into loyalty, data, and payment innovations shaping the UAE’s dynamic retail market!
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