Many authors have turned to podcast guesting to promote and sell their books. Sadly, most see little to no book sales from their guesting efforts. But, this doesn't have to be the case for you! In this episode, Rodney Miles shares 7 strategies that will make your book work for you through podcast guesting instead of the other way around. Get ready to start driving book sales and buzz through podcast guesting!

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Chapters

00:00 The Power of Podcasting for Authors
02:49 Creating a Successful Book
06:11 Being a Great Podcast Guest
07:37 Converting Listeners into Clients
09:04 Effective Book Marketing Strategies

Takeaways

Podcasting is a powerful tool for book promotion.
A well-crafted book can lead to significant consulting opportunities.
Authors should focus on helping hosts during podcast appearances.
Genuine passion for your book enhances your podcast presence.
Infrastructure is key; direct traffic to your own website.
Professional editing and a great cover are essential for credibility.
Engaging book covers set the right expectations for readers.
Creating related products from your book can expand your offerings.
Clear calls to action are crucial for converting interest into action.
Books should work for you, not the other way around.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/326

🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

S2: Conversation with Melissa Ma, Co-Founder and Managing Partner, Asia Alternatives