Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies How can Intellectual Property transform your service-based business?
Have you ever wondered how to find and develop your money-making intellectual property in your service-based business?
Maybe you think you don’t have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise.
In this five-part series on the podcast, we’re deep diving into how to find and develop your money-making intellectual property.
In this series, we're going to hit three goals:
- Identify foundations that make developing intellectual property easier
- Find "hard-to-see” intellectual property already in your business
- Discover how to structure your service delivery system for intellectual property
Today’s episode is part one. I’ll help you set the stage and say “yes” to embracing the IP (Intellectual Property) in your service business and share why starting now is ideal.
“Less is More” is how you scale a service-based business
How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all…
I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does.
I’ve been there.
I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done.
It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.
Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale.
It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap
Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep67
Podcast Edits by Lindsay Curtis