Lou Whiteman and Mary Long discuss Netflix's entry into live TV with NFL games on Christmas Day and the impact on streaming services. They also analyze the cooling down of travel in airlines and Airbnb post-COVID, including challenges and growth strategies in the industry.
Netflix secures exclusive Christmas NFL games, enhancing its live events repertoire.
NFL partners with Netflix for global growth strategy, expanding beyond US audiences.
Deep dives
Netflix Secures Exclusive Christmas Day NFL Games
Netflix has secured a significant live sports deal with the NFL to exclusively air Christmas Day games for the next two years. This move marks a major boost to Netflix's live events repertoire, providing access to one of the most engaging entertainment properties in the US. The NFL's high ratings dominance makes this deal a spotlight event for Netflix, enhancing its presence in the entertainment industry. Additionally, the partnership aligns with Netflix's efforts to grow its advertising tier by offering valuable advertising inventory opportunities.
NFL's Strategy in Signing with Netflix
The NFL's partnership with Netflix signifies a strategic move beyond monetary considerations. While the financial aspect remains crucial, the NFL's decision to collaborate with Netflix reflects a broader strategic vision. By expanding to streaming platforms like Netflix, the NFL aims to reach audiences beyond the US, emphasizing a global growth strategy. This initiative aligns with the NFL's goal of establishing a more significant international presence, leveraging Netflix's worldwide distribution for increased global viewership.
Impacts on Traditional Media Companies
Traditional media companies like CBS, Fox, and ABC may face challenges following Netflix's acquisition of exclusive Christmas Day NFL games. While missing out on these games may not be detrimental, companies like Disney, parent company of ABC and ESPN, could experience notable disruptions. With potential decreased ratings for NBA Christmas Day games due to Netflix's exclusive NFL coverage, Disney faces competitive pressures in the entertainment space, signaling potential shifts in viewer preferences.
Netflix's Shift Towards Live Entertainment
Netflix's move towards acquiring live sports content, such as the NFL games on Christmas Day, marks a shift in its entertainment strategy. The company's focus on live events, including initiatives like the WWE and exclusive boxing matches, indicates a shift towards offering a diverse range of content to attract audiences. By investing in high-profile live events, Netflix aims to complement its existing library of original series and movies, catering to a broader viewer base. This strategic evolution signals Netflix's adaptability and innovation in the competitive streaming landscape.
First, (00:21) Nick Sciple and Ricky Mulvey discuss Netflix’s play into live TV and the bundling of streaming services. Plus, they take a quick look at earnings from Walmart.
Then, (17:12) Motley Fool Contributor Lou Whiteman joins Mary Long to discuss how airlines and Airbnb are experiencing a cooldown in travel.
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