Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers

The role of a business manager has never been more important for artists.

In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how the job has evolved from simple bill payments and taxes to becoming the backbone of an artist’s entire financial structure. With music distribution decentralized and artists taking on more responsibilities than ever, the right business manager can mean the difference between growth and chaos.

We cover the key differences between business managers and artist managers, why back office functionality matters, and how artists can set up financial structures to support long-term success. Dan also dives into boutique vs. corporate business management, tax strategies, the use of trusts and holding companies, and what to consider when taking an advance.

Whether you’re an artist building from scratch or managing a global career, this conversation offers practical insights into protecting money, scaling income, and planning for the future.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook