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Estee Lauder has experienced a decline in market share and gross margin. With earnings coming up, investors are wondering if the company can regain its former success. Forecasted earnings of $2.60 may seem expensive compared to the $7 earnings from two years ago, but it presents an opportunity if the stock is viewed as a $7 stock. Additionally, Estee Lauder's family-run business model and high gross margins make it an appealing option for investors.