How Big Brands Approach Community with Jenny Weigle

#018: In the beautiful pond of community, what can the big fish learn from the little fish, and vice versa? Jenny Weigle is a community strategy consultant who's created or guided community strategy for a ton of big brands—we're talking Google, Airbnb, that kind of big. She's here to tell us what it's like working with these behemoths on their community strategy, and how anybody running a community for a smaller brand can learn from her experience. If you're just getting started building your community—or thinking of becoming a community strategist yourself—this episode will help light your path. You might even consider working with someone like Jenny, who, as you'll learn today, is the Katie Couric of community professionals. Show notes and more at SmartPassiveIncome.com/cx018.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.