Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials

Before becoming Lilly Pulitzer’s CEO eight years ago, Michelle Kelly had been with the company for 12 years. That experience helped set her up for success as the company’s leader, she said on this week’s Glossy Podcast.

"I was able to develop a strong sense of how we operate,” she said. “For everything we've built over the past 20 years, I have some knowledge of how it was done and how we got there. And, of course, the functional knowledge of how different departments work has been really helpful. For one, it’s provided confidence in knowing that we can change — because we have changed, and have been successful at it.”

Also on the podcast, Kelly discussed how the recent widespread move to coastal towns has affected 65-year-old Lilly Pulitzer, which specializes in resortwear. And she shared how the brand is adjusting its marketing and distribution mixes in keeping with its customer’s changing behavior.

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