Everyday AI Podcast – An AI and ChatGPT Podcast EP 543: Apple’s Weaponized Research: Inside its illusion of thinking paper
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Jun 10, 2025 A critical examination of Apple's latest research paper reveals it as a mix of marketing and flawed science. The discussion considers whether AI thinking is really an illusion or a cover for Apple's struggles in the AI race against competitors like Microsoft. As Apple’s market cap sinks, the validity of their AI claims comes under fire. Concerns about misleading testing methods and corporate-driven narratives dominate the conversation, igniting skepticism about the company's future in artificial intelligence.
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Apple's Rigged AI Reasoning Study
- Apple's "Illusion of Thinking" paper critically argues that advanced AI reasoning is mostly fake and flawed.
- The methodology is cherry-picked and rigged, notably disabling AI code use, a key problem-solving tool.
Apple's $2 Trillion AI Blunder
- Apple had a $2.1 trillion market cap in 2021 but now lags $2 trillion behind Microsoft.
- Their failure to integrate AI effectively may account for this huge market cap loss.
Personal Disappointment With iPhone AI
- Jordan personally bought a new iPhone expecting AI features based on Apple's promises.
- Almost a year later, there is no meaningful AI functionality present in the device.