Online Marketing Made Easy with Amy Porterfield cover image

Online Marketing Made Easy with Amy Porterfield

#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)

Aug 29, 2023
14:50
Snipd AI
Jan Ditchfield, former award-winning fundraiser and revenue generation strategist, shares her journey of creating a successful digital course with a small email list and social media following. She generated $18,425 in revenue from her first launch and over $145,000 in total. The podcast discusses the myth that a massive email list is necessary for substantial revenue and highlights the importance of building a deep relationship with the audience.
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Podcast summary created with Snipd AI

Quick takeaways

  • You don't need a massive email list or social media following to generate significant revenue from a digital course.
  • Common barriers to creating and launching digital courses, such as lack of time and feeling insufficiently credible, can be overcome with consistent valuable content and effective strategies like tiered pricing.

Deep dives

Creating a Successful Digital Course

Contrary to popular belief, you don't need a big name or testimonials to succeed with a digital course. All you need is to have achieved results and be willing to teach others how to replicate those results. Creating a digital course is easier than you think, and you can package your knowledge into a course outline using real-life examples. Jan Ditchfield's success story proves that you don't need a massive audience to generate significant revenue from a digital course. With only 557 subscribers and 1,689 Instagram followers, Jan generated $18,425 in revenue without paid advertising.

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