FEAR & GREED | Business News Sunday feature: This husband and wife team is defying an industry trend
Jun 7, 2025
DJ McCready, co-founder and CEO of Mountain Culture Beer Co, shares insights about his successful brewery that skyrocketed production by 4,000% in four years. He discusses the tough landscape of the craft beer industry and how innovation is crucial for survival. DJ dives into the journey of transforming a passion for brewing into a thriving business alongside his wife. They emphasize community engagement and the importance of quality and creativity in beer crafting, all while navigating the competitive market.
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Origin Story of Mountain Culture
- Mountain Culture started in 2019 in Katoomba with a small brewpub.
- DJ and his wife were inspired by the character of the Blue Mountains and their love of the outdoors.
DJ's Brewing Background
- DJ McCready began brewing beer at age 22 using his apartment sink.
- He has a background in brewing science and experience leading brewery teams.
Craft Beer is a Sum of Parts
- Beer making involves endless creative possibilities with ingredients and processes.
- The quality of beer results from the sum of many small parts working together well.